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  • Skill Enhancement Course in Marketing Management
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  • Course data
    Overview
    Syllabus
    Syllabus
    Unit 1
    Unit 1
    Self Assessment Quiz - Unit 1
    New Product Development (NPD) I
    Marketing Mix I
    Product development in popular industries
    Marketing Mix II
    Product Introduction
    Marketing Mix III
    Pricing Decisions & pricing Strategies I
    Pricing Decisions & pricing Strategies II
    Definitions, Scope, Functions, STP (Segmentation, Targeting, Positioning)
    4 P’s (Product, Price, Place, Promotion),Product Life Cycle (PLC), Marketing Strategies
    Price: Strategies, Discounts and Allowances, Promotion: Importance, Mix
    Product: Levels
    New Product Development (NPD) II
    Place: Channels, Logistics, Supply Chain Management (SCM)
    Service: Characteristics
    Service Marketing Mix,
    Unit 2
    Unit 2
    Self Assessment Quiz - Unit 2
    Introduction of Consumer market
    Module 2 – Consumer Markets and Buyer Behaviour Part II
    Module 2 – Consumer Markets and Buyer Behaviour Part III
    "Factors Influencing Buyer Behaviour, Types of Consumers, Decision Making Process, Decision Making Unit, Consumerism, Consumer Protection Act (COPRA),"
    Ethics in Marketing
    Unit 3
    Unit 3
    Self Assessment Quiz - Unit 3
    Product Line
    Product Decisions
    Pricing Decisions and strategies
    Pricing Strategies of a company
    Pricing
    Factors affecting pricing- Internal
    Brand Management
    Product Life cycle
    Product Concept I
    Product Concept II
    Product-Mix
    Product-Line Decisions
    New Product Introduction I
    New Product Introduction II
    Product Planning Process
    Factors Influencing Pricing II
    Unit 4
    Unit 4
    Self Assessment Quiz - Unit 4
    Brand Equity
    Branding and brand Management
    Brand Management
    Brand Equity, Brand Positioning, Brand Loyalty, Brand Extension, Building a Brand, Brand Strategies, Types of Branding.
    Unit 5
    Unit 5
    Self Assessment Quiz - Unit 5
    Sales Promotion
    Introduction of Communication in Marketing
    Advertising Campaign
    Understanding Communication process
    Integrated marketing communication
    Consumer Decision making process
    Marketing Management
    Types of Media,
    Direct Marketing: Definition, Advantages I
    Direct Marketing: Definition, Advantages II
    Continuous Assessment
    Continuous Assessment
    Final Assessment
    Final Assessment
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Certificate Courses
Management
Executive Program in General Management
  • Semester I
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Executive Program in Marketing Management
  • Semester I
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Executive Program in Human Resource Management
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Executive Program in Finance Management
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Executive Program in Operations Management
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IT & Science
Executive Diploma In Internet Of Things
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UG Programs
Common for SEM 1 (B.COM - E-Accounting/BBA (E-Business)/B. Com (E-Commerce))
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Common for SEM 2 (B.COM - E-Accounting/B. Com (E-Commerce), BBA (E - Commerce))
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Common for SEM 3 (B.COM - E-Accounting/B. Com (E-Commerce), BBA (E - Commerce))
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Common for SEM 4 (B.COM - E-Accounting/B. Com (E-Commerce), BBA (E-Business))
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Common for SEM 5 (B.COM - E-Accounting/B. Com (E-Commerce), BBA (E-Business))
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BBA (E - Business)
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B Com (E-Commerce)
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  • Common for SEM 6 (B.COM - E-Accounting/B. Com (E-Commerce), BBA (E-Business))
  • Common for SEM 6 (B.COM - E-Accounting/BBA (E-Business)/B. Com (E-Commerce))
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Diploma in Production Management
  • Semester 1
  • Semester 2
Diploma in Operations Management
  • Semester 1
  • Semester 2
Diploma in Customer Service Management
  • Semester 1
  • Semester 2
Diploma in naturopathy and yoga science
  • Semester 1
Semester 2
  • FUNDAMENTALS OF AYURVEDA
  • PHYSIOTHERAPY
  • Diploma in French Language
BCA
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  • Semester 4
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AEDP
Common Subject ((B Com ( E Accounting), B com ( Ecommerce) And BBA (E - Business))
  • Semester 1
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  • Semester 3
  • Semester 4
BBA (E - Business)
  • Semester 1
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  • Semester 5
  • Semester 6
B Com (E - Commerce)
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B Com (E - Accounting)
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MA English
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MA Education
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MA Psychology
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MSW
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PGP in Psychology
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  • Digital Internship Projects
  • Sales and Customer Service Management
DI Projects
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Demo
  • Business Communication
  • d3
  • d123
  • sem 5
  • Demo Course
  • Migration Test course
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    Skill Enhancement Course in Marketing Management


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